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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)

by Neil Bendle,Paul Farris,Phillip Pfeifer,David Reibstein

ISBN 13: 9780136717133

Format: Paperback (512 pages)
Publisher: Pearson
Published: 31 Dec 2020

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The Advertising Controversy: Evidence on the Economic Effects of Advertising

by Mark Albion, Paul Farris

ISBN 13: 9780865690578

Format: Hardcover (252 pages)
Publisher: Praeger
Published: 28 Feb 1981

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